Search changes. Understand the foundations.

SEO and AI search guides for clearer decisions. Practical examples, primary sources, and explicit limits.

What is AEO, and how does it relate to SEO?

Understand SEO, AEO, and GEO through a business example, practical work, and the limits of what anyone can promise.

AI search3 min read

Check page access, noindex, canonicals, internal links, and sitemaps before investing in more content.

Technical SEO3 min read

Separate mentions, citations, visits, and inquiries. Record a useful sample and understand the limits of platform reports.

Measurement3 min read

Use the self-assessment to separate what you know from what needs checking. No website URL or account is needed.